Titan Watches Essay Example for Free

Titan Watches Essay The market surveys show that barely 20% of adult Indians own a watch and about 90% of them own a single watch. So as to sustain and strive in this scenario, a company has to market itself well. Among those marketing strategy applied by the companies, one is STP (segmentation, targeting, positioning) ANALYSIS. Here, STP analysis is done for a company which has got the highest market share in the watch market of India and it is TITAN. As the world’s sixth largest manufacturer brand of watches, the companys products attract the classes and masses both. The 960-crore Titan Industries Ltd (TIL) is a conglomerate between the Tamil Nadu industrial Development Corporation and the Tata Group of Companies and it was established in 1984. Titan Industries Ltd has split its mainline watch business into two:-Sonata and Titan. As their managing director says,†volume growth will come from Sonata and value growth from Titan†. CURRENT AFFAIRS: Growth Rate: Titan is maintaining a growth rate of 30-35%. Future Plans: ? Titan is planning to roll out its own Swiss made premium watches brand `Xylys by August 2007, in order to lure the watch market. Xylys would be competing with premium international brands including Tissot and Rado. ? Titan is aiming to be a $1 billion company by 2010(Rs 4,700) crore hence acquiring a three-fold growth. The STP Process SEGMENTATION Dividing the market by grouping the customer with similar tastes and preferences into one segment is called is called â€Å"segmentation†. Segmentation help marketers understand the needs of different customers better and serve them with better value propositions. A market comprises of different consumers possessing innumerable tastes and preferences. Depending n their marketing approach and the nature of the products marketers can adopt different level s of segmentation. The levels of market segmentation are: †¢ Segment Marketing †¢ Individual Marketing †¢ Niche Marketing †¢ Local Marketing Segmentation is also sometimes identifying, capturing and retaining potential new markets. TITAN PERSPECTIVE Titan has segmented its business into three main categories: ? ? ? Mass Mid-premium luxury

Canadas Federal Government :: essays research papers

Canada, like most western countries, uses a democratic approach to forming the federal government. Political parties are elected through voting from the citizens of Canada. Although the idea of voting does not seem like a very difficult task, the forming of Canada’s federal government is very tedious, in which many steps must be taken. In the next few paragraphs I will talk about how Canada’s Federal government is formed, while also putting in a few thoughts of my own with our system. First of all, you have your main political parties, each with a somewhat different ideology. An example would be the New Democratic Party (NDP) who have more of a socialists idea of how Canada should work. During an election campaign, the people of each constituency (population district) vote for the political party that they think bests benefits Canada’s economy, but mostly, what benefits their own economic status and ideological opinion. Important issues like Health Care and the Environment are a good reasons people vote for certain parties as well. Depending on the number of ridings won by each party, a majority or minority party is elected. A majority government is pretty much when a party wins by a margin of at least fifty percent plus one. This happens when, no matter what, other parties cannot out vote them, even if all the other parties add up their votes together, the sum will still be less than the Majority party’s sum of votes. A minority government is when the sum of unelected parties can still out weigh the government party in charge. This also means that if the elected party wanted to pass an act, etc. they would need support from the opposition. When this happens, good luck passing any laws, since parties rarely help one another unless a compromise is made or if it would make their party look better. Winning representatives from each constituency are chosen and can be from any party that won in its constituency. The total representatives then will be the same number as the constituencies, 279 representatives, 279 constituencies. However, that party that is elected as a whole and has the most representatives in the parliament then forms the Cabinet. The Cabinet is made from the representatives of the elected party and is when approximately 30 to 40 ministers are chosen to take the control of a ministry, fisheries, forestry, etc.

Macbeth’s inner turmoil

Machete's inner turmoil, highlighting his uncertainties, regarding the act of regicide, are prevalent throughout the play. The character who once was seen as a noble man to the king eventually becomes his murderer. Machete's inner turmoil is revealed in scene four for the first time when he soliloquies, â€Å"†¦ The eye wink at the hand; yet let that be which the eye fears when it is done, to see. † Macbeth at this point is already contemplating the act of regicide.Act one scene seven Is perhaps the most Important scene highlighting Machete's Inner turmoil before he commits the unthinkable crime of regicide. The soliloquy accentuates his unwillingness to perform the crime. However it also reflects Machete's power hungry motives and overly ambitious personality. This soliloquy proves his inner turmoil about the fact that,† if the assassination could trammel up the consequences and catch, with his surcease, success; that but this blow might be the be-all and the end-a ll†¦ Ere, but here upon this bank and shoal of time, we'd Jump to the life to come. † Proving his fear of consequence not only In this life but In the life hereafter. His fear of murdering the king while he possesses his â€Å"double trust† reinforces the rower struggle between good and evil within Macbeth. The Idea of upsetting the whole of Scotland also frightens Macbeth and the fact that Duncan Is a virtuous well-liked King would make the crime seem even more horrendous.The fact that Macbeth admits ambition, which overlaps itself and falls on other's† reinforces the idea that although he is contemplating the act of regicide he is fully aware of the consequences he will have to bear. The â€Å"dagger of the mind† Is a clear Indication and foreshadow of the guilt he Is experiencing by simply fantasizing about killing the king and the guilt he will experience after he has committed the crime. Macbeth decision that he â€Å"will proceed no further in t his business† indicated his virtuous morals.Macbeth after the murder, Is scared at even the slightest sound this reinforces his guilty conscious and his utter regret â€Å"this sorry sight. † He also confesses his incapability of saying,† ‘Amen' when they did say ‘God bless us. ‘† as he has now realized that he has completely handed himself over the evil. Macbeth proves to be both a good virtuous man and a cold blooded murderer, tragic hero over the brink of no return.

Missing Person Christina Morris

On August 30, 2014, Christina Morris of Fort Worth, Texas, disappeared from a mall parking garage after spending an evening visiting with friends in Plano. It was several days before anyone realized that she was missing. Here are the most recent developments in the Christina Morris case. Remains Found in Wooded Area March 2018- Found by construction workers, the Collin County Medical Examiner identified remains found in a wooded area of Anna, Texas as those of Christina Morris. Hair Samples Delay Arochi Trial Oct. 28, 2015 - The trial of a man accused of kidnapping a missing Fort Worth woman from a Plano, Texas shopping center in August 2014 has been delayed so that investigators can run DNA tests on hair samples. Enrique Arochi had been scheduled to go on trial November 30 for the kidnapping of Christina Morris, but a judge has delayed the trial until possibly June 2016 to give Texas Department of Safety investigators time to conduct tests on hairs retrieved from a vacuum cleaner where Arochi worked. Police believe Arochi used the vacuum to clean out his 2010 Chevy Camaro shortly after he was seen walking with Morris into a parking garage at The Shops at Legacy in Plano. Other hair from Morris was found in the Camaros trunk opening and on a mat inside the trunk, authorities said. Investigators discovered more hairs inside the vacuum cleaner at a Sprint store where Arochi was a manager and where he showed up for work hours after Morris disappeared. Officials expect DNA testing on the hair to take up to 12 weeks. Morris, 24, has been charged with only aggravated kidnapping in the case. He has been in jail without bond waiting for trial since December 2014. Mom Still Searching for Christina Morris Aug. 30, 2015 - A year after a 23-year-old Texas woman disappeared after walking into a mall parking garage after visiting friends in Plano, her mother hasnt stopped searching. Jonni McElroy, the mother of Christina Morris, plans to continue until her daughter is found. McElroy told reporters a year after the incident that she hopes the man accused of abducting her daughter will someday reveal her whereabouts. Im not going to stop searching, McElroy said. Why would I? Theres no reason. The only reason is when I find her or have an answer. She said that she believes Enrique Arochi, a former classmate of Morris and the man accused of her kidnapping, knows where her daughter is. It is my hope that he will finally say something, McElroy said. According to court records, investigators believe that Arochi left the parking garage at The Shops at Legacy in Plano with Morris in the trunk of his vehicle. Her blood and saliva were found on the edge of the cars trunk. Her cell phone was pinging various cell towers while she was inside the trunk of his vehicle, police said. They believe he returned to the parking garage with Morris still in the trunk and then returned to his home 40 minutes later. Authorities believe Arochi planned to sexually assault Morris and became angry when she rejected his advances. Arochi has maintained his innocence, and his attorney said the police account of events is based largely on conjecture and speculation, and leave many questions unanswered. The next hearing in the case is scheduled November 30. Grand Jury Indicts Arochi Mar. 10, 2015 - The suspect in the disappearance of a Forth Worth woman has been indicted by a Collin County grand jury on charges in two separate cases. Enrique Arochi, 24, has been indicted for aggravated kidnapping in the case of Christina Morris, who vanished August 30. Arochi was also indicted on sexual assault charges stemming from a sexual relationship he had with a 16-year-old girl between Oct. 22, 2012, and Feb. 22, 2013. According to court papers, Arochi told the girl that he was 19 years old when he was 22. He is being held on $100,000 bond on the child sex charge. Arochi is also under $1 million bond for the aggravated kidnapping charge. Man Arrested in Christina Morris Case Dec. 13, 2014 - The man last seen on surveillance video entering a parking garage with a missing Texas woman has been arrested in connection with the case. Authorities said inconsistent statements and DNA collected during the investigation led to the arrest of Enrique Gutierrez Arochi in the disappearance of Christina Morris. Arochi, 24, who was a high school friend of Morris, was charged with aggravated kidnapping, a first-degree felony. Morris and Arochi had been partying with other friends in Plano, Texas on the night she vanished. They left the party at 3:45 on August 30 and were captured on video entering a parking garage together at 3:55 a.m. Although investigators showed Arochi a still photograph of he and Morris in the garage, he denied that they were in the parking facility together. According to an arrest warrant affidavit, DNA evidence indicates that Morris left the parking garage in the trunk of Arochis vehicle. Data from her cell phone also shows that she was in his vehicle, although he told police she was never in the car. There were other inconsistencies in his statements to police: Arochi said Morris was arguing with her boyfriend on the phone as they entered the garage, but his cell phone was used to text her boyfriend at 3:50, 3:53 and 3:55 a.m.Arochi said he must have loaned Morris is phone because hers was not working, contradicting himself, according to court papersHe said he drove straight home from the garage, but Toll records show that he took a different route to this Allen, Texas home.He told detectives that Morris had never been in his car. DNA collected during the investigation may have contradicted that statement.He lied to police about how the front end of his Chevy Camaro was damaged, according to auto body repair experts. According to an affidavit filed in the case, Arochi walked with a limp when he showed up for work following the weekend and told an employee that his ribs hurt. The employee saw a bite mark on Arochis arm that he blamed on a fight the night before. Arochi is being held in the Collins County Jail on a $1 million bond. Where he is also on a federal immigration hold, officials said. Missing Womans Boyfriend Busted for Drugs Dec. 10, 2014 - The boyfriend of a 23-year-old Texas woman, who vanished under suspicious circumstances in August, has been indicted on drug charges which authorities said are unrelated to the disappearance of Christina Morris. Hunter Foster, who police said has an alibi for the night that Christina disappeared in Plano, has been indicted along with 14 other people on drug conspiracy charges. The charges are related to a drug trafficking operation. Foster was arrested at a northwest Dallas strip club where an after-hours operation takes place, according to police. Family members told authorities that Christina had been upset with Fosters drug activities and had threatened, shortly before she vanished, to leave him because of it. Meanwhile, investigators have been looking into the high school friend of Christinas who was seen walking into the Plano parking garage with her the night she disappeared on August 30. Enrique Arochi said the two went their separate ways after entering the garage, but Christinas car was found unmoved in the garage. Police believe the only way that Christina could have left the garage undetected by surveillance cameras was in Arochis vehicle. In September, they requested a search warrant for Arochis car, claiming in the warrant that he intentionally made false statements that hindered investigators in locating Morris. Also in the warrant, detectives said Arochis vehicle had sustained damage and had recently been detailed. Fort Worth Woman Reported Missing Sept. 6, 2014 - Plano, Texas police have asked the publics help in searching for a Fort Worth woman who vanished after walking into a parking garage with a friend near a shopping mall on Saturday, Aug. 30, 2014. Christina Marie Morris, 23, who was visiting friends in Plano, was last seen near The Shops At Legacy and walking with a friend into the parking garage at 5717 Legacy Drive early Saturday morning. She and her friend parked on opposite sides of the garage and walked separate ways shortly after entering the garage; the friend told police. Police Release Surveillance Video Plano police have released the surveillance video of the two walking into the parking garage just before 4 a.m. The guy (in the video) is a friend of hers from high school. They had been at a friends apartment hanging out and walked back together, Plano police spokesman David Tilley told reporters. Reported Missing Tuesday, Sept. 2 Although she was last seen around 4 a.m. Aug. 30, it took a couple of days for friends and family members to realize that she wasnt returning anyones calls and no one had been in contact with her. Consequently, her parents did not file a missing person report on Morris until Tuesday, September 2. Police quickly located Morris vehicle still in the parking garage. They say her cell phone is either turned off or her battery is dead. Her cell phones last usage was traced to The Shops At Legacy mall. Canvassing the Shopping Mall This week Morris mother, Jonni McElroy, went to the shopping mall and canvassed the merchants in hopes of finding anyone who was in contact with Morris before she disappeared. Im not leaving. I will not leave here until I find clues to find my daughter, she told reporters. Morris boyfriend also got involved in search this week, turning to social media to seek help in finding her. Using Social Media Im worried sick and will do anything to get any information on the last time anyone has seen or talked to her please help and pray that she is ok, he said on Facebook. Police are involved, and we are going to find her and whoever has taken her or whoever she is with. His efforts apparently helped when more than 60 volunteers turned up Saturday, Sept. 6, to search the area around The Shops At Legacy mall. Volunteers Search Mall Area Working with the Plano police, the volunteers — described as family, friends, and friends of friends - were organized into groups of four to search the fields, bushes and storm drain around the mall and garage area. They were looking for any sign of Morris or any of her belongings. Each group of four volunteers included a Plano police officer, Tilley said. August 30 Photo Shown In the composite photograph of Morris above, a photo from her Facebook page appears on the left, while the picture on the right is one that police say was made the night she disappeared, showing how she looked and what she was wearing. Morris is described as 5-4 and 100 pounds. She has brown eyes and blonde hair. Anyone who has information about the case is asked to call the Plano Police at 972-424-5678.